上海奇迹花园是⼀座位于上海闵行区的大型花卉主题乐园。花园将国际⼀线⽂化创意与花卉产业资源结合，以文化、艺术和花卉打造园区特色，整体设计规划集前卫花卉艺术、表演艺术、艺术品展览等为⼀体的综合休闲娱乐目的地，于2017年完工开放。WE文化传播与园区开发者上海艾绿投资有限公司合作，担任上海奇迹花园演艺项目总顾问，原创制作花卉公园特色演艺内容、融合中国本土优秀剧目、引进西⽅创新表演作品，努力呈现属于上海的特色主题公园。
2017年 | 演艺项目总顾问：
上海马可波罗奇迹花园
Author: ace
2017年 | 演艺项目总顾问：
Marco Polo Floraland
Located in Minhang district Shanghai, the Marco Polo floral theme park brings together the multidisciplinary arts and stunning floral arts to create a new experiences unlike any other. The park encompasses a rich artistic programme and has a special focus on engaging the visitors with floral through the performing arts. The park will open in 2017 summer; WECC is the designated performing arts programme consultant at iGreen Investment Group. We will not only introduce foreign performing artists to perform in the park but also help develop original productions in collaboration with local production companies.
2017年 | 中国出品方、制作方：
环境戏剧《伊顿的故事》
去年凭借超高口碑席卷爱丁堡艺穗节的环境式戏剧《伊顿的故事（Electric Eden）》亮相2017年第十九届中国上海国际艺术节。2017年上海国际艺术节于10月20日至11月19日举办，WE文化传播携手《伊顿的故事》与上海的剧迷朋友们相会浦江。
剧团介绍。
《伊顿的故事》由来自英国威尔士的NOT TOO TAME剧团创作，并首先在2016年爱丁堡艺穗节上演。该剧团一直秉承“打破隔阂”的理念，曾推出多部沉浸式、环境式戏剧，致力于打破观众与舞台之间相隔阂的“第四堵墙”。
作品评价
“If ‘Electric Eden’ is not consistently playing to a packed venue soon, it will be a travesty.”
如果《伊顿的故事》不是一直座无虚席，这简直就滑稽大发了！
——爱丁堡艺穗节场刊
“Get your neon facepaint on and grab a drink from the bar: Electric Eden takes places in the Electric Circus nightclub, and the audience is swept up in the fun.”
涂好脸上的霓彩，再从吧台拿一杯酒，伊顿的故事就在你面前精彩上演，它的乐趣能把所有的观众一网打尽！
——英国独立报
相关报道链接：
http://www.sohu.com/a/198827326_827253
搜狐：最狂欢的环境戏剧《伊顿的故事》，一边喝酒一边看戏（2017-10-19）
Electric Eden
Last year, the eponymous Electric Eden, an environmental drama sweeping through Edinburgh Fringe Festival, was unveiled at the 19th China Shanghai International Arts Festival in 2017. 2017 Shanghai International Arts Festival was held from October 20 to November 19, and WE Culture Communication and the story of Eden met with Shanghai fans.
“Electric Eden” was created by the NOT TOO TAME Theater Company from Wales, England and premiered at the 2016 Fringe Festival. The company has been adhering to the concept of “Breaking the Barrier” and has introduced many immersive and environmental plays dedicated to breaking the “fourth wall” between the audience and the stage.
“If ‘Electric Eden’ is not consistently playing to a packed venue soon, it will be a travesty.” – Edinburgh Fringe Festival
“Get your neon facepaint on and grab a drink from the bar: Electric Eden takes places in the Electric Circus nightclub, and the audience is swept up in the fun.” – British Independent
Do you have any thoughts for Electric Eden? Want to get more information on the performance of the work? Come to pay close attention to our wechat account. More information will be gradually released about Electric Eden and its performance in Shanghai International Arts Festival. Maybe you can even be lucky enought to get our free tickets! what are you waiting for? Scan the QR code below and follow us.
2017年 | 联合制作方：
伦敦西区音乐剧《柳林风声》
2017年，WE文化传播首次以联合制作方的身份参与伦敦西区音乐剧《柳林风声（The wind in the willows）》的制作，并受邀出席该剧于同年6月29日的首演仪式。音乐剧《柳林风声》于2017年6月29日至9月2日期间在伦敦西区守护神剧院火爆上演。
音乐剧《柳林风声》改编自英国脍炙人口的同名儿童小说，此前还曾多次被改编成电影和动画，但作为音乐剧在伦敦西区上演尚属首次。音乐剧版本由英剧《唐顿庄园》编剧、奥斯卡金牌编剧人Julian Fellowes操刀，并由多个戏剧奖项获奖搭档George Stiles和Anthony Drewe担任词曲创作，更有英国知名喜剧演员Rufus Hound等组成强大的演员阵容。
这个流传百年、陪伴数代英国人童年时光的故事，通过演员精湛的表现力、扣人心弦的甜美歌声，以及精美的舞台设计呈现出来，让孩子们走近小动物们的友情与探索世界的好奇，让成年人逃离现代生活的浮躁喧嚣，重回美好的童年。
作品在伦敦西区上演之后，得到专业剧评的高度肯定：
- “原汁原味火花四溅的音乐剧，令人叹为观止的舞台设计” — The Stage
- “这部音乐剧体现了专业的制作水准” —The Guardian
- “经典的回归！” — TimeOut
《柳林风声》是一部风趣又温馨的合家欢舞台剧作品，作为联合制作方，WE文化传播非常自豪能参与制作这样一部西区巨作。我们将不停探索，在戏剧艺术殿堂中继续做出更多打动人心而有分量的尝试。
The Wind in the Willow
For the first time, as a co-producer, WE Cultural Connect set foot in the West End with the musical The Wind in the Willows. The musical has been staged in June 2017 at the London Palladium until September 2017, with the North American tour already underway and a musical HD video to be released in April of 2018.
As co-producer, WE Culture Connect was invited to attend the premiere red carpet of the musical the Wind in the Willow on June 29 and watched the show together with the production team, including the British series Downton Abbey screenwriter, but also the writer of the Wind in the Willows Julian Fellows.
The Wind in the Willow has been adapted into films, animations and even stage shows. This time is its appearance in the form of a musical staged in West End in London. In addition to the famous Julian Fellows as the writer award-winning George Stiles and Anthony Drewe as songwriters, starring the famous British comedian Rufus Hound. Once the new about the Wind in the Willow was released, it immediately sparked the attention of the industry and the majority of audiences, music fans.
2016年至今 | 中国唯一指定推广合作方：
英国劳伦斯·奥利弗奖
2016年-2019年，WE文化传播作为英国戏剧界最高奖项“劳伦斯·奥利弗奖”在中国的唯一指定推广合作方，层层深入中国文化传媒市场，将英国殿堂级戏剧奖项“劳伦斯·奥利弗奖”全方位、更深度地呈现给中国观众。 2017年起，WE文化传播为奥利弗奖开设了官方微博@英国奥利弗奖，并负责其账户运营工作。新媒体内容从奖项提名到颁奖典礼举行面面俱到，为中国观众提供丰富的英伦戏剧文化资讯。微博话题#英国奥利弗奖#至今已收获近500万阅读量与4000余条讨论。 2018年起，WE文化传播与中国第一大视频网站平台爱奇艺合作，为中国观众带来奥利弗奖独家全程盛况。
2019年这一盛事占据爱奇艺首页、娱乐头条重要版面，热度指数突破3k，足见中国观众对奥利弗奖的热切关注。 从颁奖盛典前期宣传阶段，WE文化传播与其战略合作咨询公司Variety Plus在多个戏剧艺术类微信公众号为观众提供奖项相关资讯与背景知识，并邀请知名意见领袖亲临颁奖典礼现场，以自媒体生动活泼的行文方式将奥利弗奖盛况呈现在中国观众眼前。通过自媒体强大的辐射作用，2019年奥利弗奖的新媒体曝光量突破百万，戏剧文化走进中国新一代年轻观众的日常。 此外，2019年奥利弗奖还获得人民网、中国国际广播电台、搜狐等85家官方媒体、门户网站关注报道，24小时内阅读量共达到504422次。WE文化传播结合娱乐热点、运用丰富的媒体资源，满足国内观众对奖项资讯期待的同时，为奥利弗奖在中国进一步扩大知名度，积累高质量的受众基础。
相关报道：
http://ent.people.com.cn/n1/2019/0409/c1012-31020792.html?tdsourcetag=s_pcqq_aiomsg 人民网（2019-04-09）
http://www.sohu.com/a/282698131_120010987 搜狐（2019-04-08）
http://ent.cri.cn/20190408/b4eab1f6-5749-2c58-a16f-a59f527aae11.html 中国国际广播电台（2019-04-08）
Olivier Award 2017
On April 9, 2017, under the cooperation of WE Culture Connect and V Plus Consultation, Oliver Award, together with China’s Youku platform, live-streamed the award ceremony of the British Oliver Award to Chinese audiences for the first time. As the world’s top award in the field of theater, the annual festival of the west end of London, the 41st Oliver Award presentation ceremony could be described as star-studded, of extraordinary significance.
This is the second time that WE Culture Connect works with the Society of London Theater to introduce Chinese audience “The Oscar for theatre” – Oliver Award from the United Kingdom. In 2016, WE Culture Connect, in cooperation with Shanghai Yonghe Culture, held the Oliver Award Photo Exhibition and Award Presentation Ceremony during the Xintiandi Arts Festival, attracting wide attention in the industry.
2017年至今 | 版权引进方、制作方：
沉浸式戏剧《爱丽丝冒险奇遇记》
大型沉浸式互动戏剧《爱丽丝冒险奇遇记》改编自路易斯·卡罗尔小说《爱丽丝漫游仙境》，中文版由北京艺典通文化传播有限公司、英国魔童戏剧(Les Enfants Terribles)、艾玛布朗杰斯制作公司（Emma Brünjes Productions）制作，WE文化传播有限公司引进版权。英国原版剧作于2015年亮相伦敦，并在2016年被劳伦斯·奥利弗奖提名为“最佳家庭娱乐奖”，一度一票难求。
2017年6月， WE文化传播作为版权引进方，与英国原版制作团队共同宣布合力打造全新的中国版沉浸式戏剧《爱丽丝冒险奇遇记》，并于同年12月在中英高级别人文交流机制第五次会议签署合作协议，爱丽丝的中国之行由此正式开启。
2018年4月，《爱丽丝冒险奇遇记》中国版落户上海静安区广中西路666号大宁小城，由中英团队共同还原4000多平方米的梦中仙境。整个戏剧中有三十多个设计独特的场景空间，每一幕剧情在不同的空间中上演，观众像爱丽丝一样穿梭其中，根据观剧路径选择的不同，进入不同的剧情分线汇合到最后的一幕与演员共同结束演出。全剧有潮人场与家庭场两种场次设置，真正做到老少皆宜、娱乐全民。同年7月26日，该剧进行首场演出，暑期场场爆满，掀起中国沉浸式戏剧的风潮，引领娱乐新风尚。
从首演到2019年3月底第一轮演出结束，《爱丽丝冒险奇遇记》上海场已有超过4万观看人次。除了妙趣横生的演出，该剧还在戏剧教育、观光旅游、前沿娱乐等方面进行拓展，开展戏剧工坊、爱丽丝海上游轮之旅、万圣节silent disco派对等活动，拓宽娱乐消费市场的同时也致力于提升公众艺术素养。
《爱丽丝冒险奇遇记》第二轮演出已于2019年7月2日开启，现正火爆上演，请至官方网站（www.alice-underground-china.com）获取购票信息，或关注微信公众号“爱丽丝冒险奇遇记”。
相关报道
http://ent.cnr.cn/zx/20180929/t20180929_524373417.shtml
央广网：一票难求！《爱丽丝冒险奇遇记》引发沉浸式体验热潮（2018-09-29）
https://www.sohu.com/a/236005316_391503
搜狐：亚洲首站,沉浸戏剧”爱丽丝冒险奇遇记”登陆魔都!4000+㎡,33个互动空间…超魔幻! （2018-06-15）
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Alice’s Adventures Underground
Alice’s Adventures Underground is an immersive theatre production of Lewis Carroll’s masterpiece Alice’s Adventure in Wonderland. The production was born in early April 2015 and staged in the atmospheric Vaults underneath Waterloo station, London. The show creates Wonderland as a fully formed world that blends storytelling, live music, puppetry, circus and spectacle. Invited down the rabbit hole in intimate groups of 52, each audience member will be presented with a choice of EAT ME or DRINK ME, which will affect the way the show will unfold.
WE have already acquired rights from Emma Brunjes Productions to co-produce a Chinese version in Shanghai. It is coming!
