The Laurence Olivier Awards are the most prestigious awards for theatre and musical productions in Great Britain. Named after British actor Sir Laurence Olivier, the award is presented annually by the Society of London Theatre to honor excellence in theatre productions across London. This award is also one of the most recognised in the Chinese theatre industry. The award ceremony attracts a large amount of attention each year, but Chinese audience are not able to watch the ceremony in China. This year, WECC organised the first screening of 2016 Olivier Awards Ceremony at the Xintiandi Festival, Shanghai. We hope to encourage exchange and conversation between the “People’s Square Rim Performing Arts Cluster” and the London West End. WECC is honored to invite the representatives from the Society of London theatre to Shanghai to present the screening alongside the other events at Shanghai Hong Kong Plaza.
Shanghai Xintiandi Festival, launched in June 2016, presents an annual performance art festival and also plays host to international conferences and symposiums about the performing arts in China. Xintiandi Festival is a part of the construction plan of “People’s Square Rim Performing Arts Cluster”, 13th Five-Year Plan of Shanghai Huangpu District. The festival takes full advantage of it’s Huaihai Road, Xintiandi location. This area is a destination for the young and stylish, and boasts many commercial complexes. Focused around Xintiandi, the festival operates from cafés, museums, restaurants, atriums and other public spaces. The festival has presented works from both Chinese and international artists and is the very first performing arts festival in China to use both indoor and outdoor spaces. It is hugely significant and progressive in the Chinese arts festival world and pioneers in both form and quality. WECC organised the “Innovative Performing Arts Festival Forum” as a part of the event and delegates from the arts sectors across the world participated.
On April 9, 2017, under the cooperation of WE Culture Connect and V Plus Consultation, Oliver Award, together with China’s Youku platform, live-streamed the award ceremony of the British Oliver Award to Chinese audiences for the first time. As the world’s top award in the field of theater, the annual festival of the west end of London, the 41st Oliver Award presentation ceremony could be described as star-studded, of extraordinary significance.
This is the second time that WE Culture Connect works with the Society of London Theater to introduce Chinese audience “The Oscar for theatre” – Oliver Award from the United Kingdom. In 2016, WE Culture Connect, in cooperation with Shanghai Yonghe Culture, held the Oliver Award Photo Exhibition and Award Presentation Ceremony during the Xintiandi Arts Festival, attracting wide attention in the industry.